Google Continues to Improve Search

Google, following in the footsteps of Yahoo and Eurekster, has launched “custom search engines.” Website owners and bloggers can now create search engines of their own. They can decide what sites will be included as well as what sites will not.

Earlier this year Google started a program they are calling Google Co-op which is a program that allows Google users to influence just what pages show up in a search. Some search results are now shown as recommendations of other organizations and include the organization’s name.

Website owners and Bloggers who are experts in certain topics can create search engines tailored to their specific expertise. They can choose to include only websites they have found to be beneficial to their field. The new customized Google searches are just another way for Google to enable users to find the most relevant results.