AdWords Go Mobile

Google and AdWords go mobile in a move designed to increase the number of advertising “inventory” outlets.

As reported on RCRNews.com, Google noted the change to AdWords that allows their clients to place ads on wireless devices using Google's mobile search service. Google launched the offering allowing their customers to place marketing messages-including clickable links-in listings retrieved during the mobile search.

AdWords customers have the ability to design their own advertisements, marketing campaigns, set daily budgets, set up planned marketing communication and pay when the searcher clicks the client’s ad or call the client.

Cellular phones have become so conventional these days that it is unusual to find a person without one. Since they commonly stay close to their owners, cellular phones are a attractive place for Google AdWord advertising.