Link Exchanges

Link exchanges are becoming more important these days for SEO value. This allows you to receive SEO value or what I like to call "PAGE RANK JUICE" from another site that is ranked higher in search engines. You can purchase link exchanges online or sometimes you can simply email the site (company) you would like to exchange links with.

One thing that has more value than contacting sites with high PR (Page Rank) is swapping links with more sites with a PR of 3-5. For instance you could get 1000 links with smaller PR's and have the same or better result than getting 100 links with sites that have a PR of 5+. I ran an experiment on this with a spring break site I built back in January. I did link exchanges with some bars that are spring break hot spots and in less that 4 months my site when from a PR of 0 to 5. It works and it didn't cost me anything. Give it a try.

When in Boston at the Webmaster World Conference I got to meet Martini Buster and he spoke on link exchanges and the value they have to search engines. This solidified my theories on link exchanges. Check out his site and his blog profile.

Martini Buster's Blog
Martini Buster's Site

In conclusion link exchanges have a lot of value to search engines and can gain you PR faster and allow you to move up in the search engines.