The Ins & Outs of Organic SEO

Organic SEO includes the following:

• Content pertaining to the interests of your target audience.
• "Content is king"
  
• Content with relevant keywords.
• "Good content is king"
  
• Hyperlinks with keywords.
• Alt tags and Meta tags which are relevant and unique on each page.
• Incoming links from relevant web sites and web directories.

You want to avoid:

• Font colors that are the same as the background.
• Overuse of keywords.
• Using frame-based web sites. When search results are returned, they are often returned without the corresponding navigation frame.
• Automated submissions. Some search engines might consider your site as a "link farm" and disregard it.