Keywords or Accessibility?

A week ago I went to Boston to the Webmaster World Conference and hung out with some big wigs in the industry. With the opportunity to meet these people I decided to pick some brains while I had the chance. For a long time I was under the impression that the use of "TITLE" and "ALT" attributes in your html is great way to help your site in SEO value. It still is but certain attributes are more valuable.

For example:
When using an anchor tag (a href="") you would include a title attribute for keyword value. This has a lot of value and should be used on every link throughout your site. But don't let it be the same keyword otherwise that is spamming your site and can get you banned from search engines. Use relative keywords to your link, this also helps in accessibility for users as well. So this means you get keyword and accessibility for your links.

Another thing I asked about was the use of ALT attributes on your images. According to specialists I spoke with they all agreed that it doesn't hold any SEO value, just accessibility. Depending on the type of site(s) you are building and what your target demographic is will weigh in to you utilizing this attribute.

So what do you use?

Definitely use the TITLE attribute on your links and then it's up to you to decided on the ALT attributes. Both will add accessibility but one has SEO value.