Color Blind SEO

As grown adults, we’ve all had to grapple with ethical issues at one time or another. One of the ongoing debates in SEO is whether or not to employ less than respectable techniques to achieve results in the SERPs (Search Engine return pages). After all, our competitors are getting away with murder and very few are caught. On top of this, the tools we have can be used for good or bad, and the temptation to use them for bad can be overwhelming.

I’m not going to solve your ethical dilemma for you. I’m just going to talk about one SEO technique that can be used for good or bad. What you do with it is up to you.

A more advanced technique employed in the SEO field is known as ip-delivery. Those using it in less than ethical ways refer to this same technique as cloaking.

What does ip-delivery do?

It looks at your visitor’s ip-address and delivers them to a page custom made just for them. If you want the positive, ethical spin on why one should use the ip-delivery method, check-out the sales pitch from Beyond Engineering.

What does cloaking do?

It looks at your visitor’s ip-address and delivers them to a page custom made just for them. If you want the realistic explanation of this technique’s best application, check-out the tutorial from fantomaster.

Reality check. You figure out the best way to use this neat toy, but remember too much of a good thing…