Advertisers Choose In-House to Monitor Search Engine Marketing

Sixty-five percent of respondents to a recent survey conducted by Search Engine Marketing Professional Organization (SEMPO), said they would maintain in-house search efforts entirely, nixing any prospective outsourcing. This is a significant jump from 52% the year prior. Although there is no exact claim why such a decrease in outsourcing has plagued advertisers it is possible that a new form of do-it-yourself mindsets are sweeping corporations.